What is this shape called and why do graphic designers love it so much?

Squashed balloon?

Squircle?

Poop?

Corner-circle?

We really don’t know but it’s been everywhere for many years, within logos and graphics of all sorts. It’s pretty…but all too often used without much thought behind it or research to see if it has been used before.

 

In fact it’s kickstarted a new project we will be posting here soon.